Jamba splits with Nestlé, targets consumer products

Jamba splits with Nestlé, targets consumer products

The company is shifting away from licensing and is taking control of its consumer packaged goods platform

Jamba Juice is splitting with Nestlé USA to take control of a line of branded energy drinks in a move that marks the next phase in the smoothie chain’s plan to become a global billion-dollar consumer products brand.

Emeryville, Calif.-based Jamba Inc. said earlier this month that it has acquired the product formulation and intellectual property for a line of Jamba All-Natural Energy Drinks developed under a licensing agreement with Nestlé. Terms of the deal w

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