Jamba Juice steps up breakfast push

Jamba Juice is hoping to awaken morning daypart sales with hot coffee and a new “Better Start. Better Day” campaign designed to call out different breakfast suggestions.

In addition to the organic coffee brewed by the cup, Jamba will introduce Coffee Hot Blends, which can include nutrient boosts if customers so desire.

The “Better Start. Better Day” platform will promote three Jamba Juice combinations: Hearty Start, Power Start and Balance

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