Jamba Juice outlines sales drivers

Jamba Juice parent company Jamba Inc. said this week that turnaround efforts have given the smoothie chain traction in the first quarter, and officials pledged to deliver positive sales for the full year.

New traffic drivers include a move into the coffee arena, as well as permanent value menu offerings.

Jamba chairman, president and chief executive, James White, said during the company’s first-quarter conference call this week that the smoothie chain is currently testin

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