Jamba Juice launches next phase of growth

Nation’s Restaurant News speaks to Jamba Inc. chief executive James White on acceleration into health-and-wellness brand

Pronouncing the turnaround complete, Jamba Juice officials on Monday outlined a second phase of the smoothie chain’s ongoing plan to accelerate its growth into a global health-and-wellness brand.

James White, chief executive of Jamba Juice parent Jamba Inc., told Nation’s Restaurant News Monday that the company has achieved all the goals its set three years ago with its BLEND turnaround plan.

The plan’s goals included transforming the chain into a mo

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