Jack in the Box bets on new product lines, price hikes

SAN DIEGO Jack in the Box Inc. said it would add breakfast bowls and a line of pita snack sandwiches to drive customer traffic and return to positive same-store sales.

Menu price increases are also slated to improve sales results. Jack in the Box already has increased average menu prices by 2.5 percent and said it has hired a pricing consultant to evaluate further increases and possible side effects for price-sensitive consumers.

Same-store sales for

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