Ivar's admits to underwater billboard prank

Ivar's admits to underwater billboard prank

SEATTLE Sinking the hopes of anyone who wanted to believe that billboards recently pulled from Elliott Bay may have been remnants of a decades-old submarine advertising scheme by eccentric restaurateur Ivar Haglund, Ivar’s Inc. officials this week admitted the soggy signs were a promotional prank.

Seattle-based Ivar’s, which operates three dinnerhouses and 27 fast-casual seafood bars known for fish and chips, has a history of advertising and promotional silliness th

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