Instant gratification

Instant gratification

QR codes give customers immediate access to ads, concept info

Lunch traffic and sales shot up for Thomas & King, a Lexington, Ky.-based Applebee’s franchisee, after the company began promoting its 14 Minute Lunchtime Guarantee with a TV commercial and a quick-response, or QR, code on marketing materials in its restaurants.

When guests scanned the QR code embedded on a table tent using a Web-enabled smartphone, the mobile browser pulled up the YouTube video of Thomas & King’s commercial, which senior vice pr

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TAGS: Technology
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