Inside Domino's 'Pizza Tracker': What it does, why and how

Inside Domino's 'Pizza Tracker': What it does, why and how

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Thousands of hungry consumers had a virtual window through which to gaze at their Domino's "pies" in progress on a recent Sunday, thanks to the takeout-and-delivery chain's new Pizza Tracker technology, which now supports about 3,200 U.S. restaurants.

"We were happy to help over 20,000 customers track the status of their pizzas on Super Bowl Sunday," said Jim Vitek, director of emerging technology for Ann Arbor, Mich.-based Domino's Pizza Inc. DPI operates or franchise

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