Inflate sales with pop-ups

Inflate sales with pop-ups

Restaurants can be important fixtures in their neighborhoods, but some operators take a different tack, opening temporary eateries to suit the needs of festivals, holidays or even just hungry dinnertime customers.

Spiegelworld, a traveling show involving two tents and a variety of performances, opens at New York’s South Street Seaport and stays for the summer. Accompanying it is The Squid and Martini restaurant, operated by the local six-unit Heartland Brewery chain.

Taryn DeVito

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TAGS: Technology
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