Increasing ad spending lets chains make a grab for market share

Increasing ad spending lets chains make a grab for market share

In these tough times, consumers are slashing their budgets and learning to do without—a strategy that likely will keep many Americans afloat until the economy recovers.

But for quick-service restaurant operators who are vying for those consumers’ limited dollars, cutting back on advertising spending would be a big mistake, say officials at market research firm The NPD Group.

According to Port Washington, N.Y.-based NPD’s QSR Market Monitor, a new data source fo

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