IFA convention: Top 3 takeaways

Growth, profitability and the presidential election top of mind among franchisors, franchisees

Franchisees and franchisors gathered at the 52nd annual International Franchise Association convention in Orlando, Fla., expressed a collective sense of optimism that sales and unit counts would grow modestly in 2012.

Concept operators and IFA officials said in educational sessions and keynote speeches that franchising would continue to rebound from the recession, despite lingering challenges from the anemic lending environment and policy uncertainty in an election year.

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