Ice cream chains say poor economy won’t freeze out patrons from summer promos

Ice cream chains say poor economy won’t freeze out patrons from summer promos

Leading ice cream chains are gearing up for their peak promotional season, and marketing executives say they’re confident that consumers who are trying to watch their spending in a bleak economy won’t cut back on treats.

Popular promotions from last year are returning as one way to ensure strong sales, but chains also are planning product introductions and special events to build traffic.

Product quality is the key to getting consumers to buy ice cream even if they’re

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