How restaurants can maximize social media

NRA Show panel gives best practices for Facebook, Twitter and YouTube

When it comes to friends — or “likes,” followers and check-ins, for that matter — quality is much more important than quantity, panelists said in a social media session at the National Restaurant Association’s Restaurant, Hotel-Motel Show.

Whether restaurants reach out to customers through social media’s “big three” of Facebook, Twitter and YouTube or with growing location-based services like Foursquare, they must be ready to keep the con

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