How digital menu boards help drive restaurant sales

Dairy Queen, Wendy’s discuss new technologies at Digital Signage Expo

Cutting edge visual displays and content creation and management systems were showcased last week at the Digital Signage Expo in Las Vegas.

For restaurants, the largest takeaways included a look behind best practices and usage at Dairy Queen and Wendy’s, where operators said digital menu boards and supporting technologies have increased sales, helped drive consumers to specific, margin-friendly items and helped inventory management.

On the exhibit floor, vendors

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