Hot Concepts! tout engaged customers

Hot Concepts! tout engaged customers


Striking up personal connections with customers is key to standing out from the competition, said executives from this year’s four Hot Concepts! Award-winning chains. 


Though the winners — a sexy sports bar, a classic burger joint, a wine-driven casual concept and an eco-friendly pizza chain — may seem to have little in common, they were quick to zero in on this shared strategy during a panel discussion at this year’s MUFSO conference.


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