Hot Concepts! 2010: Shake Shack

Hot Concepts! 2010: Shake Shack

Fine-dining veteran puts upscale spin
 on classic burger stand

Making a great burger is often viewed as an art form, so it’s fitting that the Shake Shack concept began as part of an art installation at a park in New York City.

It was in 1998 that the idea for what is now the six-unit fast-casual burger chain began to take hold, according to Danny Meyer, founder and chief executive of parent company Union Square Hospitality Group.

“Its genesis was Madison Square Park’s revival,” Meyer said. “Shake Shack was an

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