High-tech dispensers boost beverage sales

Operators see results from Coke's new Freestyle machine, address challenges

Restaurant operators participating in product tests of Coca-Cola’s new Freestyle fountain dispensers say despite some challenges, including retrofitting operations and consumer training, beverage sales have increased steadily since installing the high-tech machines.

The Freestyle System uses touch-screen technology and dispenses 106 variations of drinks, including combinations of different sodas, water and flat beverages, a big departure from the traditional soda fountains

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