High-end Morton's tries high-def conferencing in push for private parties

High-end Morton's tries high-def conferencing in push for private parties

News

CHICAGO A technology-laced venture involving Morton's Restaurant Group Inc. and an advertising ally is betting that targeted, high-definition TV messages, combined with upscale food and service, will spur interest in video conferencing and boost private party sales.

The business-to-business, virtual-meeting service is being pitched to corporate honchos by Chicago-based Morton's — parent of the 74-unit Morton's, The Steakhouse chain — and its partner in the

Register to view the full article

Register to view this article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish