Heard on the call: McDonald's

Company touts breakfast value menu, drinks for driving traffic

McDonald’s Corp. benefited from its aggressive pursuit of higher guest counts in the first half of the year along with favorable commodity costs, contributing to gains in operating profit across all its worldwide divisions, company officials told investors Friday.

Chief operating officer Don Thompson said during an earnings conference call Friday that traffic-driving initiatives like the Breakfast Dollar Menu and the $1 any-size beverage promotion were generating enough volume to

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