‘Healthy’ doesn’t just mean low-cal

New NPD report shows consumers look for ‘fresh,’ ‘natural’

Consumers are looking for healthful options at U.S. restaurants but not necessarily for fewer calories, according to recent NPD Group research.

NPD’s report, “Consumers Define Healthy Eating When They Go Out to Eat,” found that a significant share of foodservice traffic is driven by healthy-eating behaviors.

The report also addressed consumer attitudes about the importance of the taste, finding that some consumers equate healthier foods as not being as tasty. I

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