Having Words With Mike Mrlik Chief Executive, Gatti’s Pizza

Having Words With Mike Mrlik Chief Executive, Gatti’s Pizza

As the competition heats up in a challenging economy, one pizza chain has offered a simple thank you–in written form–to its guests. And the program has been helpful in boosting sales.

Gatti’s Pizza of Austin, Texas, kicked off 2008 with a resolution to make sure its customers felt appreciated. During the months of January and February, customers could order any large pizza with up to five toppings for $8.88. And in the Austin area, customers received thank-you notes from t

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