Having words with B.J. Emerson, director of information and social technologies, Tasti D-Lite LLC

Having words with B.J. Emerson, director of information and social technologies, Tasti D-Lite LLC

As many restaurant companies work to figure out how best to harness the marketing power of social media for the units they have open, Tasti D-Lite is using social networking for the units yet to come. Most of the frozen-treat chain’s 50 units are centered in New York and New Jersey, but the Franklin, Tenn.-based company this year plans to open franchised units offering its lower-fat and lower-calorie snacks in Arizona,

Register to view the full article

Register to view this article

TAGS: Marketing
Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish