Habit Burger founders debut Hook Burger Bistro

The founders of the Habit Burger Grill chain have launched a new concept designed to tap into the growing demand for more upscale burgers.

Hook Burger Bistro had a soft opening Nov. 1 in Oxnard, Calif., a city between Los Angeles and Santa Barbara on the Southern California coast.

Hook Burger was created by Brent Reichard, who, with his brother Bruce Reichard, founded the now 33-unit Habit Burger Grill chain, based in Irvine, Calif., three decades ago.

In 2007, the Reicha

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