Guests wary of higher prices, smaller portions

Guests wary of higher prices, smaller portions

Technomic: Restaurants face ‘balancing act’ in offering value while protecting margins

Consumers are becoming more sensitive to scaled-down portion sizes and rising menu prices in restaurants, according to a new survey by research firm Technomic Inc.

The Chicago-based firm found in a recent study that 62 percent of consumers believed that restaurant prices have increased in the past three months, while 32 percent said portion sizes have shrunk. Consumers said they saw similar trends in grocery stores — 84 percent of respondents said supermarket prices were up and a

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