Guests report greater willingness to recommend QSR brands

Guests report greater willingness to recommend QSR brands

Quick-service chains that have attempted to strike a balance between value offerings and premium menu items likely are positioning themselves for success in the post-recession recovery, experts say.

Consumer research has shown that perceptions of some of the largest quick-service brands have become more favorable recently with both typical quick-service customers and more affluent consumers that may have traded down from casual dining during the economic downturn.

According to a

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