Guest feedback proves essential during hard times

Guest feedback proves essential during hard times

Customers participating in focus group studies last year for Tropical Smoothie Café gave executives of the 280-unit smoothie and sandwich chain plenty to chew on.

“They told us what they loved about us and what they didn’t love,” says Barbara Valentino, Tropical Smoothie’s vice president of marketing and communications. “They loved our smoothies and said we were a destination for those. But they also told us there wa

Register to view the full article

Register to view this article

Already a member? .

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.