Growth Chains: Zoës Kitchen revamps 
menu, decor to boost appeal


After three years of fine-tuning, Zoës Kitchen is harnessing the power of the Mediterranean diet to fuel expansion.


Armed with a revamped menu and decor, and new leadership, the 45-unit fast-casual chain plans to grow by one-third in 2011, with the goal of hitting 60 units by year’s end.


Central to that growth is food that basks in a halo of freshness and health. Zoës was founded in 1995 by Zoë Cassimus, a Greek emigrant who wanted to share her culture of

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