Growth Chains: PDQ

Growth Chains: PDQ

Chicken concept aims to blend quick-service efficiency with casual-dining quality

The quick-service chicken segment may be packed with such heavy hitters as Chick-fil-A and Popeyes Louisiana Kitchen, but Bob Basham and Nick Reader say their new chicken concept’s focus on freshness will help it stand out in the competitive field.


Outback Steakhouse co-founder Basham and Reader, chief executive of Tampa, Fla.-based MVP Holdings, said they aim to blend the speed and efficiency of a quick-service restaurant with the quality and atmosphere of the casual-dining exp

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Contact: Desiree Torres Desiree.Torres@penton.com

TAGS: Technology
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