Growth Chains: Jake’s Wayback Burgers

Growth Chains: Jake’s Wayback Burgers

Regional chain aims to build on recent growth 
to compete in red-hot segment

The first Jake’s Burgers was a dive opened by John Carter in 1991. Carter kept the original decor package largely intact right up to store No. 12. The homey look gave his burgers, fries and shakes chain a measure of charm, but it did little to woo the experienced restaurant partners Carter sought to grow the operation. He finally found an interested party in 2007, but the pair wasn’t immediately impressed.


“The food was really good, but the look needed some work,&rdq

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