HEADQUARTERS: Hamilton, Ohio
MARKET SEGMENT: fast casual
NO. OF UNITS: 16
SYSTEMWIDE SALES: $16 million
METHOD OF GROWTH: franchising and company-store development
LEADERSHIP: Joe Lanni, co-founder and president of development; John Lanni, co-founder and chief operating officer
COMPETITORS: Chipotle, Qdoba and other fast-casual burrito brands
TARGET MARKETS: Cincinnati; Columbus,
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