Group-deal gamble

Group-deal gamble

Restaurants search for ways to take the guesswork out of web-based discounting

Daily deals and group buying dominate much of the debate in restaurant marketing circles these days. 

Many operators dismiss such offers, arguing that they serve only to attract a fickle, discount-seeking customer who winds up costing them money.

But others maintain that while such programs are by no means a necessity, there are ways that restaurateurs can benefit from the increasingly popular couponing trend offered by such firms as Groupon and LivingSocial and, in the near

All access premium subscription

Why Upgrade your account?

NRN is your one-stop source for foodservice news and business intelligence. Upgrade today and get unlimited online access to all breaking news, in-depth analysis, data and tools. This includes digital versions of NRN flagship reports (Consumer Picks, Top 200) as well as Same Store Sales Data Tables, Quarterly Industry Snapshots and more.

Questions about your account or how to access content?
Contact: Desiree Torres [email protected]

TAGS: News
Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.