‘Greenwashing’ emerges as an inconvenient trend

‘Greenwashing’ emerges as an inconvenient trend

So you want your company to be more green. Maybe your customers demand it, maybe you hope it will save money in the long run, maybe you actually would like to try to protect the environment.

Not as green as you think

But being truly eco-friendly can be a whole lot trickier than it may seem. Environmentalism is trendy, and with trends come hype, marketing, false claims and, for many restaurant operators, confusion over how best to sustain th

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