Gift card sales grew in first half of 2010

Gift card sales grew in first half of 2010

Quick-service restaurants saw the most growth

Sales of restaurant gift cards increased during the first half of the year, particularly at quick-service concepts, according to a report by First Data Corp., an electronic commerce and payment processor.

The Atlanta-based company compared gift-card activations and reloads from Jan. 1 through June 30 for its First Half Gift Card Performance Report, which was released Monday.

At quick-service restaurants, the dollar value of gift cards jumped 14.0 percent and the number of gift c

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