Genghis Grill on what it gained from weight-loss promo

Chain grew social-media presence, loyalty club and gained new regular customers

The standard weight-loss cliché may be “no pain, no gain,” but Genghis Grill said it saw big returns from a recent health-focused campaign that was relatively inexpensive and easy to execute.

Ron Parikh, chief marketing officer for the Dallas-based chain of 68 Mongolian stir-fry restaurants, said the Health Kwest contest added 5,000 names to the brand’s 500,000-strong Khan’s Klub, brought in more than 15,000 of Genghis Grill’s 60,000 fans or followe

Register to view the full article

Register to view this article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.