Fro-yo chains in heated battle to ice competition

Fro-yo chains in heated battle to ice competition

LOS ANGELES —With the summer months just around the corner, frozen-yogurt purveyors are in a heated race to bring their treats to new markets in time to enjoy the seasonal jump in sales.

In recent weeks, both 73-unit Pinkberry and 48-unit Red Mango, two pioneers in the tart-treat category, have ramped up franchising efforts as they work to beat each other

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