Friendly's taps McKenna as CMO

Friendly's taps McKenna as CMO

Friendly Ice Cream Corp. said Monday it has named Andrea McKenna vice president of marketing and chief marketing officer.

McKenna, who replaces Skip Weldon at Friendly's, previously spent eight years as vice president of marketing at Boston-based retailer Talbot’s Inc. Before that, she served as director of advertising and sales promotions at Dunkin Donuts, a division of Canton, Mass.-based Dunkin Brands Inc. While there, she led the chain’s repositioning and new advertisin

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