Friendly's Express gains speed, accuracy from sticky labels

New printers help fast-casual chain label orders

Friendly's Ice Cream said a move to printers that produce sticky labels for food orders has improved both operational efficiency and service at its fast-casual express concept.

Friendly's Express is a smaller footprint spinoff of the 75-year-old full-service chain offering a limited menu and counter service. Wilbraham, Mass.-based Friendly's, which has around 500 traditional restaurants, debuted the express concept in 2009 and has since expanded it to five units.

Richard Delvall

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