Friendly's to debut express concept

WILBRAHAM Mass. Friendly Ice Cream Corp. said Monday it would test a fast-casual restaurant format beginning next year that reduces costs and expands the availability of possible locations for the family-dining brand.

 

The company plans to test three to four Friendly's Express restaurants in the New England cities of Boston and Springfield, Mass., and Providence, R.I., said Jim Sullivan, vice president of franchising and development for the 505

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