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Friday’s hires Jordan as marketing SVP

CARROLLTON Texas T.G.I. Friday's Inc., the division of Carlson Restaurants Worldwide here, has named Andrew Jordan senior vice president of marketing for domestic restaurants.

He replaces Terri Snyder, who left earlier this year to become executive vice president and chief marketing officer for Checkers Restaurants of Tampa, Fla.

Jordan most recently was managing principal for Atlanta-based Zyman Marketing Group, the consultancy founded by marketing guru Sergio Zyman, a one-time chief marketing officer of The Coca-Cola Co.  Before joining Zyman, Jordan was founder and principal of Dallas-based Boost Brand Consulting; executive vice president and chief marketing officer for Wyndham International Inc.; president of Club Med Sales Inc.; and group manager of special projects at Coca-Cola.  

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