Franchisees eye trucking opportunities

Franchisees eye trucking opportunities

Jack in the Box is latest chain to launch mobile food truck

As Jack in the Box on Thursday became the latest national restaurant chain to roll out its own mobile catering truck, franchisors already on the road are discovering the popular meals-on-wheels trend is raising a new, unexpected issue — truck franchising.

For franchisors, that means working provisions for truck operations into franchise agreements — a wrinkle that some franchisors say they didn’t see coming.

Warren Christiansen, vice president of domestic franc

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