Finding a niche can deliver sales for smaller pizza chains

CHICAGO Even though the pie of pizza segment sales may not be growing, some specialized chains have been able to carve out a bigger slice of it thanks to their differentiation, according to the latest research from consulting firm Technomic.

 

In its “2009 Technomic Top 100 Limited-Service Pizza Chains Restaurant Report,” released Thursday, the Chicago-based firm found that the fastest-growing chains in the heavily saturated pizza segmen

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