Fast feeders work to revitalize brands through unit remodelings

Periodic remodelings are standard practice throughout the industry, but a new wave of building modernizations is among the latest strategies that mature quick-service chains are employing to keep customers from defecting to more cafelike competitors in the fast-casual arena.

Fast feeders are doing away with many of the stereotypical looks of their restaurants of old—garish color schemes, molded plastic seats, harsh lighting and a clutter of oversized promotional posters—in favor of mo