Fast feeders try to wake up sales in the breakfast daypart with portable, healthful offerings

When it comes to quick-service breakfast, the Clown is king. McDonald's fast-food fiefdom over the dawn daypart is so well fortified it owns the category. But that's not keeping competitors from grabbing a growing share of breakfast booty by tantalizing customers with novel initiatives.

Since last fall, coffeehouse giant Starbucks has rolled out a line of better-for-you baked goods and hot instant oatmeal, while Jamba Juice has thawed its smoothie-centered menu with it

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