Fast-casual ups the ante with fresh, healthful options

Fast-casual ups the ante with fresh, healthful options

The ambitious growth plans of La Verdad’s founders seem out of proportion for an unknown fast-casual startup with only a single prototype.

The brainchild of an award-winning chef, a foie gras producer and a nightclub mogul, La Verdad is a two-month-old, fast-casual concept offering authentic Mexican cuisine. Located right outside of the Boston Red Sox’s home stadium, Fenway Park, La Verdad intends to sell franchises only to accomplished chef-entrepreneurs who share with La Verdad’s

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