Family-dining chains showing signs of life

Family-dining chains showing signs of life

After years of waning sales and diminished foot traffic, family dining is on the brink of a resurgence, thanks to some aggressive marketing, menu re-engineering and an increased focus on providing value to consumers, according to Technomic, the Chicago-based marketing research firm.

Recent data indicates the segment is well positioned for renewed growth, especially in comparison to casual dining. Of 1,500 people surveyed, 58 percent of consumers said family dining provided good value

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