Faced with cost pressures, pizza chains test new media marketing

Faced with cost pressures, pizza chains test new media marketing

It would not surprise Steve Jackson, president of Hungry Howie’s Pizza, if some marginal operators in the pizza segment were forced out of business this year. “We’re on the verge of a little bit of a shakeout,” he says, blaming high prices for grain and gasoline, not to mention the cost of cheese, which has been “extremely high” for the past 18 to 24 months.

“We’re all struggling with costs,” Jackson says. “It’s been a c

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