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Event, catering software selected by M&S Seafood Rests.

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PORTLAND Ore. For help with managing special functions, McCormick & Schmick's Seafood Restaurants Inc., based here, has picked for use ReServe Interactive's catering and event management software.

Jeff Skeele, senior vice president of operations for the 89-unit full-service chain, explained, "After reviewing many options, we selected ReServe Interactive's web-based software for implementation throughout our McCormick & Schmick's properties to help us enhance communication and efficiency." He added that ReServe Interactive and its "knowledgeable staff" has "demonstrated a high level of response to our needs and are committed to helping us get the most out of their software."

ReServe Interactive's software is built around "event lifecycle" technology to enhance the flow of event sales and management from inquiry through execution by anticipating and automating successive steps in the process, officials of the Delafield, Wis., company said. Among other things, they said, the software centralizes multiple event books and controls function space; reminds staff of upcoming tasks; generates and updates correspondence; coordinates menus, pricing, equipment lists and staffing; manages customer databases and marketing campaigns; and gives clients financial reporting tools.

TAGS: Technology
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