Ethiopian restaurant embraces QR codes

Mesob marketing manager discusses customer response

Quick response codes, those boxy information-packed cousins to bar codes, are being used by Mesob Ethiopian Restaurant in Montclair, N.J., to engage mobile-technology-savvy guests and spur buzz.

Consumers with camera-equipped smart phones can download free software — such as NeoReader or KaywaReader — to scan so-called QR codes for access to information, such as product details and business card data, or a link to a website with specialized content.

Mesob Ethiopian R

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