ERBERT & GERBERT’S SANDWICH CHAIN PICKS AGENCY OF RECORD

EAU CLAIRE, WIS. —Erbert & Gerbert’s Subs & Clubs, based here, has picked Colle+McVoy of Minneapolis as its agency of record.

The agency will be responsible for redesigning the chain’s in-store material and creating out-of-home and print ads, viral and buzz marketing campaigns as well as public relations, media and interactive programs. Billings were not disclosed. —Erber

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