Elevate quick service to ‘fine fast’

Elevate quick service to ‘fine fast’

When fine-dining operator Union Square Hospitality Group opened Shake Shack in New York City’s Madison Square Park, no one expected a hit.

The outdoor burger joint was developed as part of the revitalization of the area, says David Swinghamer, president of USHG’s growth business division. The hope from the outset was that it would break even.

“Never had we thought it would be thi

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